The Global Market:
A sustainable ability to extend your business beyond your domestic markets in a consistent manner is especially important today, particularly in the business-to-business sector.
The major goal in channel strategies should be global customer acquisition, particularly if you're selling to multinationals, where becoming their de facto standard everywhere they operate can dramatically increase your margins.
The Challenges:
There are significant challenges for technology companies to meet when trying to extend their operations in a consistent and sustainable manner, these include:
These are precisely the areas in which Graham Kerry Associates Ltd. is so effective!
The Right Team:
Recruitment of the right personnel is even more important than your strategy. With the right people, it's easy to change your business strategy, while the very best of strategies is useless with the wrong people implementing it!
Finding and supporting effective partners in distribution, marketing and support is the key to success, especially in target markets which include multinational accounts. Overseas executive recruitment can be many times more costly, in both money and time, as domestic recruitment. Furthermore, putting right mistakes is even more expensive, complicated and damaging.
With the current constraints on resource, many management teams are often already so overstretched, that the outsourcing of international sales and marketing management is not only attractive - but essential!
Improving Your Chances of success in international markets
Selling and supporting your products in your domestic market is challenging enough! Multiply that with the challenge of multiple languages and customs - multiple rules and legal requirements - and meeting both local and global requirements and the difficulties grow dramatically. The financial burdens and the drain on your management resources can soon outstrip the benefits.
This is where Graham Kerry Associates Ltd. can help. Our experience and established networks in a wide range of international markets allows us to become your overseas operation immediately. Call us today, and be in your new market place tomorrow!
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Company No. 03520337
Thomas James
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